Registry Australia Pty Ltd has been sending unsolicited mail (physical) to Australian businesses for some time. This is the latest we’ve received.
Their letters could appear at first glance to be a renewal notice for your Australian Business Name Registration but in fact is an unsolicited commercial offer for them to renew it for you with an extra fee.
They are able to do this as a private service provider (PSP).
Business names can be registered or renewed directly with the Australian Securities and Investment Commision (ASIC) on their website.
https://asic.gov.au/for-business/renewing-your-business-name/
The current rates are one year for $37 or three years for $87
Registry Australia Pty Ltd is offering to renew your business name for you for $99 for one year or $199 for three years.
This doesn’t seem like very good value.
ASIC has information about private service providers on their webpage, including their expectations.
Most PSPs have started behaving better by making their unsolicited mail comply to ASICs requirements to state that it is NOT a letter from ASIC and use less confusing and deceptive formating. Still, these letters catch many business owners out and you will find many compaints online.
If you recieve renewal offers, you should check them and report companies that exhibit deceptive and misleading behaviour.
Information contained in letter:
Company: Registry Australia Pty Ltd
ACN: 625 637 023
Address: Level 14 / 333 Collins St, Melbourne VIC 3000 (serviced office provided by Victory Offices)
Phone: 1300 070 000
Website: www.registry.com.au
Domain Registrant Contact Name: Technical Administrator
Domain Registrant Contact Email:admin@registry.com.au
ABN also associated with other names, some of which violate ASIC guidence.
Do not use marketing that may mislead customers
Do not operate under a business name that may make customers think ASIC endorses or authorises your services. For example, you must not use words such as ‘ASIC’ or ‘Business Name’ in your business name.
Interesting there are some very generic names including Phone Numbers and Hosts registered.
They all have various serviced offices or co-working spaces as addresses.
The domain history of the registry.com.au domain using the Wayback machine, shows that the domain was owned and run by Robert Kaay of Kaay Holdings until at least 2018.
Looking at Kaay Holdings on the business.gov.au site turns up an interesting mix of business names including DBR Domain Brokerage, Data Centre Cleaning, Organic IT Services and Wikileaks (????).
What links Kaay Holdings to Registry Australia Pty Ltd is that the address of the mentioned business matches addresses used by Registry Australia business names.
13 57 Labouchere Rd South Perth WA 6151
The Registry Australia website prominently displays their TrustPilot rating and shows only positive reviews. If you visit the TrustPilot website you will see they also have a slew of extremely bad reviews that they don’t show on their own website.
Most Recent Letter received:
The only change in this latest letter is they have now included a web link to opt out of receiving any of their marketing.
https://registry.com.au/opt-out
8 replies on “POSTAL SPAM: Registry Australia Pty Ltd – again”
Thankyou so much for such a comprehensive analysis of this situation (scam). I also received several solicitations for similar high prices and immediately went investigating. This led me to your post on postal spam registry and thanks to your information, it all became clear what was going on. Well done. This is useful information at it’s best. Keep up the good work!
Same here, have received letters fro both Registration pty Ltd and Registry australia pty ltd.
$62 just saved – by renewing via ASIC.
Thanks for your service!
Our pleasure. All part of the service 😉
http://www.registry.com.au is a total scam and needs to be shut down for their misleading junk mail that they post to businesses including myself. Another of their letters in the mail today 15/08/2022. My business is registered through ASIC and has been for over 20 years. This scam pertains to charge 3 times more than what it costs to register with ASIC. Do yourself a favour and put the letter in the shredder.
Have just received one and was not a wear that this was a scam letter until I check them out. As I have never had a renew notice from them before.
Thanks so much for sharing this article.
Receiving reminders why I should purchase from them Registry Australia.
However, I am trying to opt out of the renewal notice and finding it very difficult in finding the opt out page.
Thank you for publishing this information. It is totally misleading for this corporate name to be permitted registration [I have not actually found its registration on ASIC registers]. It carries the clear potential for phishing/scamming/completely illegitimate use of the information of people who use it, and there is no public benefit in authorities allowing it. It enables someone hiding behind virtual anonymity to collect credit card data.