Online Business Registration Pty Ltd has been sending unsolicitated mail (physical) to Australian businesses for some time.
Their letters could appear at first glance to be a renewal notice for your Australan Business Name Registration but in fact is an unsolicited commerical offer for them to renew it for you with an extra fee.
They are able to do this as a private service provider (PSP).
Business names can be registered or renewed directly with the Australian Securities and Investment Commision (ASIC) on their website.
https://asic.gov.au/for-business/renewing-your-business-name/
The current rates are one year for $37 or three years for $87
Online Business Registration Pty Ltd is offering to renew your business name for you for $99 for one year or $199 for three years.
This doesn’t seem like very good value.
ASIC has information about private service providers on their webpage, including their expectations.
Most PSPs have started behaving better by making their unsolicited mail comply to ASICs requirements to state that it is NOT a letter from ASIC and use less confusing and deceptive formating. Still, these letters catch many business owners out and you will find many compaints online.
If you recieve renewal offers, you should check them and report companies that exhibit deceptive and misleading behaviour.
Information contained in letter:
Company: Online Business Registration Pty Ltd
ABN: 36 618 716 019
Address: PO Box 775 – Suite 1111, Cherrybrook NSW 2126 (mail forwarding service)
Phone: 1300 651 752
Website: www.brenewal.com.au
Email: support@brenewal.com
Contact Name: Victoria Kur
Domain Registrant Contact Name: Csilla Vinkovicsne Caroli
Domain Registrant Contact Email: onlinebusinessregistration@hotmail.com
Also trades as:
Company: New Business Name
ABN: 36 618 716 019
Address: 903/50 Clarence Street, Sydney NSW 2000 (This is a virtual office service that just forwards mail. Registered Office)
Phone: 1300 651 752
Website: www.brenewal.com.au
Email: support@NewBusinessName.com.au
Contact Name: Victoria Kur
Domain Registrant Contact Name: Csilla Vinkovicsne Caroli
Domain Registrant Contact Email: onlinebusinessregistration@hotmail.com
ABN also associated with other names, some of which violate ASIC guidence.
Do not use marketing that may mislead customers
Do not operate under a business name that may make customers think ASIC endorses or authorises your services. For example, you must not use words such as ‘ASIC’ or ‘Business Name’ in your business name.
| Business name | From |
|---|---|
| BNAMERENEWAL | 26 Jun 2020 |
| BNREGISTRATION | 26 Jun 2020 |
| BREGISTRATION | 26 Jun 2020 |
| BREGISTRY | 26 Jun 2020 |
| BRENEWAL | 26 Jun 2020 |
| BUSREGISTRY | 26 Jun 2020 |
| BUSRENEWAL | 26 Jun 2020 |
| BNSERV | 25 Jun 2020 |
| REGRENEWAL | 25 Jun 2020 |
| Restore Pilates | 16 Nov 2019 |
| ASCEND THE MIND BODY CONNECTION | 20 Jul 2019 |
| BUSINESS NAME REGISTRY AUSTRALIA | 10 May 2019 |
| BNRENEWAL | 23 Dec 2017 |
| ONLINE BUSINESS REGISTRATION | 23 Dec 2017 |
| RENEW YOUR BUSINESS NAME | 23 Dec 2017 |
| BUSINESS NAME RENEWAL | 12 Aug 2017 |
| NEW BUSINESS NAME | 15 Jun 2017 |
Interesting in this list is Restore Pilates which is an Albert Park (VIC) Pilates studio.
The ASIC portal lists Online Business Registration as the holder of the name and the ABN listed is different from that listed in the domain registration details.
Unclear if there is any relationship or why Online Business Registration has another seemingly unrelated businesses details with different ABN.
ASIC Portal:
Business name: Restore Pilates
Status: Registered
Registration date: 16/11/2019
Renewal date: 16/11/2020
Address for service of documents: 48 Dundas Pl Albert Park VIC 3206
Principal place of business: 48 Dundas Pl Albert Park VIC 3206
Holder Name: ONLINE BUSINESS REGISTRATION PTY LTD
Holder Type: Body CorporateABN: 36 618 716 019
Restore Pilates information from domain and validated against ABN portal
Tech Contact Name: Antoinette Ceravolo
Tech Contact Email: info.restorepilates@gmail.com
Registrant: CERAVOLO, MARIA ANTONIETTE
Registrant ID: ABN 36655092115
Also another strange ABN listed:
Business name: ASCEND THE MIND BODY CONNECTION
Status: Registered
Registration date: 20/07/2019
Renewal date: 20/07/2020
Address for service of documents: U 2 2 Megan Cres . Lennox Head NSW 2478
Principal place of business: U 2 2 Megan Cres . Lennox Head NSW 2478
Holder Name: ONLINE BUSINESS REGISTRATION PTY LTD
Holder Type: Body CorporateABN: 36 618 716 019
Other associated domains:
dreg.com.au
busregistry.online
Most Recent Letter received:





